Chapter 4 outlines how the drivers of change alter the fundamental concepts of marketing to create the core components of the New Marketing Normal. Chapter 5 examines how these core components translate into actionable digital marketing strategies and tactics. Chapter 6 introduces Integrated Digital Marketing, a strategic model which incorporates the best practices of the New Marketing Normal to help organizations achieve sustainable growth through digital integration.
![model-header](https://dmresourcecenter.com/wp-content/uploads/2014/08/model-header-1400x400.jpg)