Digital Marketing: Integrating Strategy, Sustainability, and Purpose
A Guidebook that draws on the latest digital tactics and strategic insights to help organizations and individuals generate sustainable growth through digital integration.
For Executives & Managers
This easy-to-understand Guidebook prepares executives and managers for the challenges and opportunities of marketing in the digital age. It provides a clear roadmap for both individuals and organizations to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.
Drawing from our experiences developing digital marketing courses, we designed the Digitally Integrated Learning Environment (DILE), a foundational instructional methodology and resources for the digital age. In both content and delivery, the DILE incorporates five core principles: student centricity, social community, integration, experimentation, and applicability.Access Instructor Materials