Digital Marketing: Integrating Strategy, Sustainability, and Purpose
A Guidebook that draws on the latest digital tactics and strategic insights to help organizations and individuals generate sustainable growth through digital integration.
For Executives & Managers
![](/wp-content/themes/DMRC/images/executives-and-managers-icon.png)
This easy-to-understand Guidebook prepares executives and managers for the challenges and opportunities of marketing in the digital age. It provides a clear roadmap for both individuals and organizations to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.
For Educators
![](/wp-content/themes/DMRC/images/educators-icon.png)
Drawing from our experiences developing digital marketing courses, we designed the Digitally Integrated Learning Environment (DILE), a foundational instructional methodology and resources for the digital age. In both content and delivery, the DILE incorporates five core principles: student centricity, social community, integration, experimentation, and applicability.
Access Instructor Materials