strategy-header

Unit 3 : Strategy

Chapter 7 outlines how organizations can Define their values, goals, and message, and use these to Establish a robust online presence. Chapter 8 illustrates how they can leverage organic and paid search and social to Convey and Promote their brand message. Chapter 9 explains how they can Connect with and Convert their target audience into prospects, customers, and brand advocates. Chapter 10 clarifies how they can measure performance to refine future IDM initiatives.

DIGITAL MARKETING RESOURCE CENTER