The primary objective of integrated digital marketing is to establish an online presence across web, social, and mobile that properly reflects your company’s vision and values. This begins with a powerful brand message that is clearly communicated through a well-built website and translates seamlessly across all social platforms & devices.
First, your organization must define its brand by clarifying and defining the core vision and values it deems necessary to build an authentic brand. This clarification will ultimately help define specific goals that reflect the future direction of your organization, establishing a robust online presence.
To be effective, your brand must then create a website user experience tailored to your target audience. This can be accomplished by offering one unified message over web, social, and mobile with a simple design and clear navigation that engages prospects with relevant content that informs, entertains, or otherwise adds value.
To complement the reach and impact of your website and brand message, your social platforms serve as the other foundational component of an effective IDM strategy. Social platforms are the two-way channels that flow between your brand and consumers. You must determine which social channels are the most relevant for your business based on your target audience, their online activity, and your internal resources.
By seamlessly integrating your vision and values across various digital marketing channels into one cohesive approach, your organization will be able to foster deeper and more meaningful connections with those who find value in your brand.
In our post, post-modern techonomy, consumers expect personalization and seamless online user experiences. They are looking for content that informs, entertains,and adds value to their daily lives. So remember, while establishing your brand’s online presence it’s important to develop a holistic strategy that merges multiple digital channels, platforms, and media to help organizations achieve their goals.