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Unit 5: Sustainability

Chapter 14 examines the integration of economic and societal development within the organization before going on to review how organizations can build the shared value characteristic of a sustainable social business. Chapter 15 surveys the evolution from a social business into a Digitally Integrated Organization, which combines digital technology and marketing strategy with core values to drive organizational goals that lead to sustainable outcomes for all stakeholders.

Chapter 14: Building Shared Value

Chapter 15: From Social Business to Digitally Integrated Organization

DIGITAL MARKETING RESOURCE CENTER